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Sunderland confirm Adidas deal

Sunderland have confirmed a new partnership has been struck with German sportswear giant Adidas.

The company will become the Black Cats' official partner for all kit and training wear from the start of June 2012.

Sunderland AFC Chief Executive Margaret Byrne said:

"We are delighted to welcome adidas as an official partner of Sunderland AFC. Our aim is to increase Sunderland's international profile and, as one of the world leaders in their field, we are very much looking forward to working with the dynamic team at adidas."

"New home and away kits will be unveiled in the coming weeks and launched later in the summer and I'm confident that our supporters will be as impressed as we are with everything that adidas has to offer."

– Margaret Byrne, SAFC Chief Executive

The deal brings an end to the club's existing partnership with English sportswear firm Umbro.