The North East has topped the list of English regions for the number of hospital admissions due to alcohol-related conditions
A new report has found that young people are being encouraged to drink to get drunk because of cheap alcohol and advertising.
Family doctors surveyed across the North East say increasing the price of cheap alcohol will protect patients' health.
Former England, Manchester United & Middlesbrough player Gary Pallister helped to demonstrate the effects of alcohol, with "beer goggles", which simulate some of the effects of being drunk:
He was at the launch of an anti-drink-drive campaign launched by Cleveland & Durham Police.
Figures put together for the NHS show that between 2012 and 2013, 67,000 people were admitted to North East hospitals with alcohol-related conditions - the equivalent of 185 every day.
When the figures are adjusted to take account of population differences, Middlesbrough has the highest rate of admissions in England, with South Tyneside, Sunderland and North Tyneside also in the top ten.
Those figures relate to the number of people suffering the effects of drinking too much in the long and short term, as well as falls, self harm and other injuries caused by drinking.
The North East has the highest rate of alcohol-related hospital admissions in England, according to new figures.
2.5% of people in the region were admitted to hospital for alcohol-related reasons in 2012-13. The statistics have been published by the Health and Social Care Information Centre.
The figure for Middlesbrough, at 3.28%, was the highest of any local authority area in England.
This is significantly above the national average figure of 1.89%. The South East had the lowest rate in England, at 1.5%.
Football fans are being reminded of the dangers of drink driving ahead of the start of this year's World Cup. The campaign has been launched, jointly, by Durham and Cleveland Police. The main focus is to warn people that they may still be over the legal limit the morning AFTER drinking alcohol.
– Ch Insp Alison Jackson
If you are found to be over the limit the next day you will be dealt with and prosecuted for the offence just as if you had got behind the wheel when intoxicated at the time. Driving in this state could easily lead to a serious or fatal crash because the driver is still affected from last night's alcohol. Our message is simple - don't risk it.
Due to the time difference in Brazil, some matches will be shown as late as 11 o' clock at night. This could increase the chance of alcohol still being in a person's system. The message also applies to drugs.
The campaign will be officially launched by former England and Middlesbrough star Gary Pallister this afternoon. He'll be joined by players from Middlesbrough's Youth Academy and Hartlepool United.
Children as young as eleven are being referred to specialist drug and alcohol treatment services in the North East.
Figures obtained from Freedom of Information requests reveal Darlington, Hartlepool and Middlesbrough local councils have referred the youngest (who is eleven) in our region during the past three years.
An off-licence in Gateshead has had its alcohol licence revoked.
This comes after an underage volunteer was served alcohol there as part of a police operation.
The decision was made at a hearing at the Gateshead Civic Centre.
The Northumbria Police operation was triggered by reports of alcohol-related disruption in the area.
North East police forces have launched their Christmas campaign to try to prevent drivers from drinking alcohol before getting behind the wheel.
More officers will be stopping drivers for breath tests across the force areas. Police are also issuing a warning to people not to be tempted to drink and drive over the festive season, saying anyone who does is risking their own life and others.
The campaign will last until the New Year.
North East drinkers are being warned of the links between alcohol and cancer.
The message comes from the organisation Balance, which campaigns against alcohol misuse.
It says the more you drink, the more the risk increases.
A campaign group is warning of the link between alcohol and cancer. The message is coming from Balance, which works across the North East to reduce alcohol abuse.
It says alcohol misuse is responsible for more than 12,000 cases of cancer across the UK every year.
Balance says the risk increases with the quantity and frequency of consuming alcohol.
Its message is to drink in moderation.
Balance is funded by the NHS and supported by other public bodies. Its director Colin Shevills says:
"Unlike tobacco very few people associate alcohol with cancer and we need these perceptions to change."