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Drink Drive Campaign launched ahead of World Cup

Football fans are being reminded of the dangers of drink driving ahead of the start of this year's World Cup. The campaign has been launched, jointly, by Durham and Cleveland Police. The main focus is to warn people that they may still be over the legal limit the morning AFTER drinking alcohol.

If you are found to be over the limit the next day you will be dealt with and prosecuted for the offence just as if you had got behind the wheel when intoxicated at the time. Driving in this state could easily lead to a serious or fatal crash because the driver is still affected from last night's alcohol. Our message is simple - don't risk it.

– Ch Insp Alison Jackson

Due to the time difference in Brazil, some matches will be shown as late as 11 o' clock at night. This could increase the chance of alcohol still being in a person's system. The message also applies to drugs.

The campaign will be officially launched by former England and Middlesbrough star Gary Pallister this afternoon. He'll be joined by players from Middlesbrough's Youth Academy and Hartlepool United.


North East police forces crack down on drink-driving

North East police forces have launched their Christmas campaign to try to prevent drivers from drinking alcohol before getting behind the wheel.

Police will be doing extra breath tests to catch drivers who have had too much Credit: Brian Lawless/PA Wire

More officers will be stopping drivers for breath tests across the force areas. Police are also issuing a warning to people not to be tempted to drink and drive over the festive season, saying anyone who does is risking their own life and others.

The campaign will last until the New Year.


Late-night levy on alcohol to be introduced

Premises selling booze in Newcastle between midnight and 6am will be subject to the UK's first late-night levy.

It means they will have to pay between £299 and £4,400 annually.

The money will be split between the council - who will get 30% - and the police who will get the remainder of the money.

The revenue will be used to address crime and disorder, public safety, public nuisance and street cleaning relating to alcohol supply.

"Newcastle's night time economy has a worldwide reputation and makes significant contribution to the prosperity of the city.

"However, it also has less welcome consequences - noise, crime, anti-social behaviour and negative health impacts.

"The levy will ensure that businesses which benefit from the late-night economy make a limited contribution to these costs which will help the city remain as one of the safest in the country and attractive to investors and visitors."

– Linda Hobson, deputy cabinet member for community safety and regulation, Newcastle City Council

Alcohol a key factor in pedestrian road deaths

More pedestrians are killed or injured on roads in Newcastle than anywhere else in the North East and alcohol is one of the major factors.

The findings come from the education group Road Safety GB, which has launched a new campaign to reduce casualties.

"Check Out Before You Step Out" was launched at Newcastle Sixth Form College to target one of the most at-risk categories, those aged 16 - 24.

Drinking alcohol, being distracted by friends or technology and not paying attention contribute strongly to young people being killed or injured on roads.

More than 3,000 adults have been involved in pedestrian accidents in the North East over the last five years. Almost a quarter happened in Newcastle.

Alan Kennedy, Chairman of Road Safety GB, explains the problem:

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