The Alzheimer's Society is encouraging people to learn about dementia in order to make those suffering from the disease feel included and understood.
Alzheimer's Society research shows that 41% of people in the North East feel they have a role to play to support people with dementia, but only 48% feel they have a good understanding of the disease.
'Dementia Friends' is an initiative to help a million people understand how to speak sensitively to a person suffering from dementia. The project helps people to make those with dementia feel included and understood.
The Alzheimer's Society is trying to recruit a million 'Dementia Friends'. They want people to go and visit those suffering from the disease. Volunteers can register on the Alzheimer's Society website.
Newcastle United striker Peter Lovenkrands has raised more than 20 thousands pounds for the Alzheimer's Society through an online auction. The Danish forward lost his father Bent, to the illness two years ago.
He's been offering items from his Magpies' teammates via a fundraising page on the website JustGiving. They included Tim Kruhl's signed goal keeper gloves and a match worn number nine shirt from Papiss Cisse.
Newcastle United star Peter Lovenkrands explains why raising money for and awareness of Alzheimers is so important to him. To donate you can visit his JustGiving page
Here's some of the highlights of Peter Lovenkrands' career to date.
The Denmark international scored for Rangers against Villarreal in the Champions League knock-out phase in February 2006.
He also grabbed a hat trick in Newcastle United's 3-0 FA Cup win over Plymouth Argyle in January 2010.
A number of Newcastle United stars have donated items to support Peter Lovenkrands with his fundraising for Alzheimer's disease.
Tim Krul, Steven Taylor, and Papiss Demba Cisse are among the players who've given items including signed shirts, pictures, and other memorabilia.
So far, Lovenkrands has raised more than £18,000 for charity.
People who make donations on his JustGiving page have the chance to win these items.
Newcastle United forward Peter Lovenkrands is offering his support to people with Alzheimer's disease.
The Danish international has been personally affected by the illness after his late father, Bent, suffered from Alzheimer's before his death two years ago.
Now the 32-year-old has raised more than £18,000 for charity, and is using his status as a Premier League footballer to increase awareness of the disease. Visit JustGiving for more details.