A charity is calling on ministers and the care sector to work together to boost care standards.
They are asking for an improvement on public understanding about quality of care dementia sufferers are offered.
A report has warned that people have such low expectations of care homes that they "settle for average".
According to the Alzheimer's Society, out of 1,000 relatives and carers surveyed:
- Just over 40 per cent believe their loved ones enjoyed good quality of life
- Less than 30 per cent said loved ones received a poor quality of life
A separate poll of 2,000 UK adults found:
- Two thirds feel the care sector is not doing enough to combat abuse in care homes
- Many said they feel "scared" at the thought of moving into a care home in later life
Fewer than half of the people suffering from dementia, who currently live in care homes, enjoy a good quality of life, a charity has warned.
The report from the Alzheimer's Society also found that record numbers of people in care homes have the condition.
It said 80 per cent of people in residential care homes have either memory loss or dementia.
Previous estimates put the number of people with the condition at just over 60 per cent.
The Alzheimer's Society is encouraging people to learn about dementia in order to make those suffering from the disease feel included and understood.
Alzheimer's Society research shows that 41% of people in the North East feel they have a role to play to support people with dementia, but only 48% feel they have a good understanding of the disease.
'Dementia Friends' is an initiative to help a million people understand how to speak sensitively to a person suffering from dementia. The project helps people to make those with dementia feel included and understood.
The Alzheimer's Society is trying to recruit a million 'Dementia Friends'. They want people to go and visit those suffering from the disease. Volunteers can register on the Alzheimer's Society website.
Newcastle United striker Peter Lovenkrands has raised more than 20 thousands pounds for the Alzheimer's Society through an online auction. The Danish forward lost his father Bent, to the illness two years ago.
He's been offering items from his Magpies' teammates via a fundraising page on the website JustGiving. They included Tim Kruhl's signed goal keeper gloves and a match worn number nine shirt from Papiss Cisse.
Newcastle United star Peter Lovenkrands explains why raising money for and awareness of Alzheimers is so important to him. To donate you can visit his JustGiving page
Here's some of the highlights of Peter Lovenkrands' career to date.
The Denmark international scored for Rangers against Villarreal in the Champions League knock-out phase in February 2006.
He also grabbed a hat trick in Newcastle United's 3-0 FA Cup win over Plymouth Argyle in January 2010.