Young women and teenagers at risk of alcohol misuse will be helped by a new project which has received a £241,708 grant from the Big Lottery Fund.
It is one of five projects across the region and 62 nationally to share a total of £14.9 million from the Reaching Communities programme.
Bright Futures will work with 720 young women aged 11 to 25 in South Tyneside by encouraging a shift in attitude and behaviour towards healthy choices and positive activities at weekends and evenings.
The project will educate young women on the effects of alcohol misuse, risks to sexual health and aims to reduce teenage pregnancy and sexually transmitted diseases.
It will provide activities on evenings and weekends, when alcohol is being consumed on the streets, such as dancing, art, and cooking.
"Young people, particularly those from deprived areas, can misuse alcohol for a number of reasons - whether it is out of a lack of aspiration, little hope for the future or in a misguided attempt to relieve boredom in their lives.
"Bright Futures will steer young women in South Tyneside away from such risky behaviour and towards more positive activities to put them on a better path."
– Tessa Wiley, Big Lottery Fund spokeswoman
"This significant grant means that Bright Futures can now extend our reach across South Tyneside to make a real difference to the young women we will work with.
"Bright Futures has been working with a number of young women through our pilot project last year which was also funded by the Big Lottery Fund.
"This grant will enable us to offer young women in South Tyneside safe and interesting things to do on evenings and weekends, the opportunity to take part in accredited programmes of work and work with others in the community as well as improved access to education, training and employment."
A scheme which uses sport to tackle unemployment among young people in the Tees Valley has been boosted by a grant of more than £173,000.
Sport Works is one of three projects across the North East to receive a share of £746,506 from the Big Lottery Fund's Reaching Communities programme.
The scheme aims to improve job prospects for young people with disabilities and those who are not in employment, education or training.
The award will be used to provide training for disadvantaged young people.
Among the other organisations to receive funding is Derwentside MIND.
The money will be used to improve the support available to people with mental health problems in and around Stanley.
The North East Prison After Care Society (NEPACS) has also received a grant of £300,000 to help improve contact services for children and families of prisoners.
"Whilst the Tees Valley has some of the highest unemployment rates nationally, it is also home to some of the largest and most successful international companies.
"Through this project, learners will not only develop great skills and achieve nationally recognised qualifications, they will also come in regular contact with employers and have the opportunity to bridge that difficult gap between education and employment".
– Neil Cameron, Sport Works managing director
"We've seen from the Olympics how people can achieve great things from sport and how it can inspire a generation. It's not just the physical activity which is worthwhile in itself, but the qualifications and skills that will be gained from the Sport Works project that will enable the young participants have a brighter future.
"We are very pleased to make these grants as the key aim of our Reaching Communities programme is to help people most in need."
– James Turner, Big Lottery Fund head of North East region
North East families will benefit from £120,000 of funding allocated to a project working with perpetrators of domestic abuse.
The Big Lottery Fund's Reaching Communities programme has given funding to Barnardo's North East to support the South Tyneside Domestic Abuse Perpetrators Programme.
It is the only North East project to win funding this month.
The £120,000 will support the co-ordination and delivery of the programme through a co-ordinator and administrator who will work closely with partners in South Tyneside including the police, probation, local authority and health services.
The project will work with more than 80 men aged 18 years and over who are perpetrators of domestic abuse, who have been carefully assessed and have acknowledged their behaviour and expressed their willingness to change.
"Christmas time is one of enjoyment for most families, but for those who are victims of domestic violence, this can be when they are particularly vulnerable.
Therefore we are incredibly pleased that the Lottery has decided now to award funding to our project for the next three years.
The programme, which works with male perpetrators of domestic violence, is an important part of the overall protection and support for women victims and their children in South Tyneside."
– Mary Connor, assistant director for children's services, Barnardo's North East
"The festive season should be a time when families come together to celebrate, but it can also be a particularly fearful time for those families living with the threat of domestic abuse.
Today's Lottery funding for Barnardo's North East will enable the project to work with men to change their behaviour to prevent this abuse from happening."
– James Turner, Big Lottery Fund's head of the North East region