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Helen Goodman MP for Bishop Auckland has condemned an internet 'neknomination' prank where a 21-year-old woman rode into Tesco in the town on a horse.
Police were called by staff members after Inky Ralph entered the store.
The prank game, believed to have started in Australia, involves downing drinks in an extreme situation.
Tesco has confirmed that police are investigating after a woman rode a horse into the store in Bishop Auckland as part of a 'neknomination' challenge.
In a short statement, a spokesperson from the supermarket chain said: "We are aware of the incident and the police are investigating."
There has been a backlash on Twitter from people disapproving of the prank carried out by Inky Ralph. She rode a horse through a Bishop Auckland supermarket for a neknomination video.
@itvtynetees there some hilarious, harmless neknominations! There are some idiots who are going to far. As always in life!
@itvtynetees It's a ridiculous game done by idiots seeking attention
Inky Ralph, who rode a horse into a supermarket for a neknomination prank, told The Northern Echo that her actions were 'just harmless fun' and that 'everybody seems to find it really funny. She added 'people are calling me a legend' and that thousands of people have viewed her video.
Police and the RSPCA are looking into whether any criminal offences took place when a horse was ridden into a supermarket. Police were called by staff at the Tesco store in St Helen Auckland after Inky Ralph rode her horse into the premises.
– Durham Constabulary
“Officers have viewed the in-store security footage as well as the video clip which has been circulating on social media. We will be arranging for those involved to attend their local police station at the earliest opportunity. At this stage we are trying to establish what criminal offences might have been committed and discussions have taken place with the RSPCA in regards to the welfare of the horse."
Officers say staff members were allegedly threatened before a group left the supermarket.
– Durham Constabulary
“It goes without saying this was a senseless and foolish thing to do. There were a number of shoppers in the store at the time and it is fortunate no-one was hurt.”
The woman who rode a horse through a supermarket in Bishop Auckland has described herself as the Queen of Neknomination. Inky Ralph posted to Facebook saying "Harvey & Me are the reigning King & Queen of the neck nomination #Legend's thanks for all the likes & shares everyone xx"
There has been a social media backlash after Inky Ralph posted a video of herself riding a horse into a supermarket. She carried out the prank as part of a 'neknomination' dare, leaving the store when confronted by a security guard.
The prank game is believed to have originated in Australia. It involves posting a video of someone downing drinks in an extreme situation and then nominating others to do the same within 24 hours.
A woman rode a horse into Tesco in Bishop Auckland as part of the neknomination craze sweeping the internet. The video appeared on Facebook. Neknomination is a dare that ends in downing a drink and passing the dare on after videoing it.