More young people are being encouraged to give blood across the region by the NHS Blood and Transplant service,
The campaign includes a week of recruitment events across the region and follows the national drive to sign up 100,000 new blood donors in a hundred days.
Watch the full report from Claire Wilson below.
Blood donors who are O Rh negative (O-) are being asked to come forward to give blood now following the festive period.
The NHS says blood stocks can often dip around holiday time as people get distracted and can't always attend their sessions.
In addition, the recent outbreak of norovirus, has led to an increase in the number of people correctly cancelling their appointments (non-attendance by O-neg donors increased by 50% just before New Year according to NHS figures).
Although hospitals across the country have increased their stocks of blood to cover the extended holiday period, there has been a recent high demand for O- blood to meet patient need, meaning stocks have fallen.
The NHS is making an urgent appeal for regular and new donors, particularly with blood-type O after a fall in the number of donors coming forward over the festive period.
This has led to a resulting drop in blood stocks at a time when there is also an increase in demand.
On Christmas Eve, fifty percent more O negative was issued to hospitals than on an average day and on New Year's Eve, a further thirty-five percent more.
The spread of norovirus has also meant that more people have been staying away from hospitals to donate.