A charity is calling on ministers and the care sector to work together to boost care standards.
They are asking for an improvement on public understanding about quality of care dementia sufferers are offered.
A report has warned that people have such low expectations of care homes that they "settle for average".
According to the Alzheimer's Society, out of 1,000 relatives and carers surveyed:
- Just over 40 per cent believe their loved ones enjoyed good quality of life
- Less than 30 per cent said loved ones received a poor quality of life
A separate poll of 2,000 UK adults found:
- Two thirds feel the care sector is not doing enough to combat abuse in care homes
- Many said they feel "scared" at the thought of moving into a care home in later life
Fewer than half of the people suffering from dementia, who currently live in care homes, enjoy a good quality of life, a charity has warned.
The report from the Alzheimer's Society also found that record numbers of people in care homes have the condition.
It said 80 per cent of people in residential care homes have either memory loss or dementia.
Previous estimates put the number of people with the condition at just over 60 per cent.
The Alzheimer's Society is encouraging people to learn about dementia in order to make those suffering from the disease feel included and understood.
Alzheimer's Society research shows that 41% of people in the North East feel they have a role to play to support people with dementia, but only 48% feel they have a good understanding of the disease.
'Dementia Friends' is an initiative to help a million people understand how to speak sensitively to a person suffering from dementia. The project helps people to make those with dementia feel included and understood.
It is a condition that causes memory loss, mental deterioration and confusion, and the number of people developing dementia in our region is rising.
More than eighteen hundred people were diagnosed last year, bringing the total to more than twenty thousand.
However, as Dan Ashby reports, charities say nearly the same number again are living with Dementia - without knowing it.
You can watch his full report below.
Another eighteen hundred people have been diagnosed with dementia in our region in the last year, according to figures out today - but charities warn that there are more than sixteen thousand people here who do not know they have it.
Ron Shuttleworth discovered that he had Alzheimers four years ago and the early diagnosis has helped him and his wife keep his condition in check.
Ron Shuttleworth, from Ponteland, was diagnosed with dementia four years ago.
He suffers from short-term memory loss, but he jokes "He can't remember that."
His wife Maria says that many people are frightened of Alzheimers, but if they get diagnosed then life becomes much easier.
The couple are part of a 'memory group' in Hexham and also get support from Carers Northumberland.
Figures released today have show that there is an increase in the number of people in the North East and Cumbria who are being diagnosed with dementia.
There are now over 16,500 people diagnosed with the condition - an increase of 1,500 since last year.