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Shoppers called on to urgently help struggling farmers

The Fairtrade Foundation is launching a campaign to support 500 million farmers worldwide struggling to survive despite producing 70% of the world's food.

The campaign warns that if this continues, many foods we take for granted could be in jeopardy - like coffee, tea, chocolate, bananas and sugar.

The public are also being asked to show their support by signing a virtual petition where they can turn themselves into foldable `mini-marchers' with thousands of tiny figures set to hold their demonstration in Parliament Square on Monday (4th March).

The campaign calls on the public to sign a petition to help struggling smallholder famers around the world facing a fight for survival due to unfair trading practices by big food businesses.

The five point plan of the campaign is as follows:

  • Putting farmers first
  • Ensuring a fair share of value chains
  • Giving fair access to finance
  • Building future-proofed farming
  • Increasing the focus of government