During ITV's From The Heart week to raise awareness for organ donation, record numbers of people applied to join the NHS Organ Donation Register.
On Feb 13th, when an ITV special programme on organ donation was broadcast, a record 48,000 applied online to join the register, with nearly 147,000 throughout the week.
Sally Johnson, Director of Organ Donation and Transplantation at NHS Blood and Transplant said:
"We could not have foreseen the unprecedented numbers of people who responded to the call to join the Organ Donor Register.
"So to each and every person who is now on the Register and crucially, has told their family, thank you."
Shelley Wealleans from Carlisle was asked whether she would donate her baby son's organs when he died at 11 weeks old. She said no, but has regretted it ever since.
Shelley now campaigns to encourage others to become organ donors. If you want to join the organ donor register, find more information at ITV's From the Heart website here.
As part of ITV's From the Heart campaign, ITV Tyne Tees is looking at the issue of organ donation - and how to increase the number of donors.
NHS research conducted in Newcastle shows families asked whether they will donate a relative's organs shortly after their death say no 40% of the time. Even among those who have signed the organ donor register, expressing a wish to donate, one in ten families says no.
So far 33,000 people have signed up to the organ donor register since the start of ITV's From the Heart Campaign on Monday. A remarkable result, and we haven't finished yet!