Brian Manning, Chief Executive of Esh Group, said:
We are delighted to confirm our on-going sponsorship of The Eagles - especially to take up the opportunity of 'naming rights' so we have joined our two names together.
"This sponsorship represents an increased investment into the Eagles by Esh Group also our continued committment to support the Eagle's community engagement through its charitable arm, the Eagles Community Foundation.
"At Esh Group we are passionate about supporting the communities in which we live and work and we are delighted to find a winning team which we can support which reflects those values too."
North East basketball side Newcastle Eagles have changed their name to Esh Group Eagles Newcastle.
Paul Blake, Managing Director and Co-Founder of The Eagles, said:
"Finding a sponsor which is truly compatible and supportive of both the business and the team is every sporting manager's dream - and one which I believe we at The Eagles have been so very fortunate to find.
"This new 'naming rights' agreement - which elevates this sponsorship into a true partnership - is one which is typical of international basketball teams the world over.