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Full report: Newcastle Eagles spread Christmas cheer

At this time of year it is common for sports teams to visit local hospitals.

Today (December 17) it was the turn of the Newcastle Eagles basketball to spread some Christmas cheer.

As Kenny Toal reports their relationship with the Childrens Heart Unit at Newcastle's Freeman hospital is special.

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Esh Group "delighted" with Eagles naming rights

Brian Manning, Chief Executive of Esh Group, said:

We are delighted to confirm our on-going sponsorship of The Eagles - especially to take up the opportunity of 'naming rights' so we have joined our two names together.

"This sponsorship represents an increased investment into the Eagles by Esh Group also our continued committment to support the Eagle's community engagement through its charitable arm, the Eagles Community Foundation.

"At Esh Group we are passionate about supporting the communities in which we live and work and we are delighted to find a winning team which we can support which reflects those values too."

– Brian Manning, Chief Executive of Esh Group

Eagles: Name change "typical" of basketball teams

North East basketball side Newcastle Eagles have changed their name to Esh Group Eagles Newcastle.

Paul Blake, Managing Director and Co-Founder of The Eagles, said:

"Finding a sponsor which is truly compatible and supportive of both the business and the team is every sporting manager's dream - and one which I believe we at The Eagles have been so very fortunate to find.

"This new 'naming rights' agreement - which elevates this sponsorship into a true partnership - is one which is typical of international basketball teams the world over.

"Culturally it signifies a very special bond."

Newcastle Eagles change team name

Newly named Esh Group Newcastle Eagles pose for a team photo Credit: ITV

British Basketball League (BBL) side Newcastle Eagles have been renamed as the Esh Group Eagles Newcastle.

The new name incorporates North East construction firm Esh Group, which has been the club's principle sponsor for the past three seasons.

The Eagles begin their new BBL campaign at home to Durham Wildcats on September 27.

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