Several Newcastle Eagles players including Fab Flournoy have been supporting the Children's Heart Unit Fund by visiting children in the Freeman hospital and bringing festive cheer to the patients and staff alike.
Newcastle Eagles player-coach Fabulous Flournoy has praised the decision to change the club's name to Esh Group Eagles Newcastle.
The club announced the move at a press conference this afternoon ahead the start of the new British Basketball League (BBL) campaign.
Brian Manning, Chief Executive of Esh Group, said:
North East basketball side Newcastle Eagles have changed their name to Esh Group Eagles Newcastle.
Paul Blake, Managing Director and Co-Founder of The Eagles, said:
British Basketball League (BBL) side Newcastle Eagles have been renamed as the Esh Group Eagles Newcastle.
The new name incorporates North East construction firm Esh Group, which has been the club's principle sponsor for the past three seasons.
The Eagles begin their new BBL campaign at home to Durham Wildcats on September 27.
They are the basketball team with the biggest trophy cabinet in the business. The Newcastle Eagles have won 17 titles since 2005. This weekend, they face Leicester in another Cup Final.