Figures just released by the organisers of Newcastle Pride show this year's event contributed £9.1m to the North East economy - £1m more than originally anticipated.
A record breaking 71,000 people attended the three day even in July, with an additional 480,000 listening live around the world on Pride Radio.
Tens of thousands of people have spent the day on Newcastle's Town Moor as part of the weekend's Pride events.
For the first time, this year's festival is taking place over three days.
The Chairman of Northern Pride, Mark Nichols, explains:
The annual Newcastle Pride is underway, with music and events on the city's town Moor.
Festival-goers told us what the gathering means to them:
A weekend of events are taking place as part of Newcastle Pride.
The day began with a march through the city centre, followed by an afternoon of music and activities on the Town Moor.
Northern Pride has announced the line up for this year's Newcastle Pride. It's one of the UK's largest LGBT festivals and for 2014, X Factor's Shayne Ward, 80s pop star Sinitta and 90s Eurodance group the Vengaboys will perform.
The newly-extended three day event returns from Friday July 18.