Newcastle fans have held a protest at St James' Park during the Magpies home game against Swansea.
Many stood up in the 34th minute and some help up cards showing they want Mike Ashley out.
An earlier planned demonstration outside Sports Direct shops was less successful.
A handful gathered outside the store on Northumberland Street in Newcastle.
There were no shows at other planned protests including one in London and another opposite the Stadium of Light in Sunderland.
There was a small turn out to a protest organised by Newcastle United fans outside the Sports Direct store in Newcastle this lunch time.
The pressure group, Ashley Out, had called for peaceful demonstrations before today's match outside every Sports Direct store within a 20-mile radius of St. James' Park.
The chain of sports shops is owned by the football club's owner, Mike Ashley.
A handful gathered outside the store on Northumberland Street in the rain this afternoon. There were no shows at other shops.
Some fans are planning to boycott the match for the second week in a row, while others intend to stand up en masse for one minute during the game against Swansea.
The pressure group Ashley Out has called for demonstrations outside every Sports Direct store within a 20-mile radius of St James' Park.Read the full story ›
The two Geordie stars sympathise with fans protesting against the club's management - and say they would join a boycott if they could.Read the full story ›
A Newcastle United fans group has announced new plans to protest against the owner of the club, Mike Ashley.
This time they say they will target his business, as well as making a stand at the home match against Swansea on Saturday.
And head coach John Carver has admitted for the first time that the criticism from fans is getting to him. Lucy Taylor reports.
A campaign group is asking fans who want to attend Newcastle's match against Swansea to 'stand up to Ashley' during the match.Read the full story ›
The NUFC Fans Forum have written an open letter pressing the billionaire businessman for an "urgent" reply on three key issues.Read the full story ›
Graeme Cansdale is from the Newcastle United Supporters Trust - he says the boycott is a 'line in the sand'.
Official figures say 47,427 supporters attended Newcastle's defeat to Spurs, but does that reflect the success of the boycott?Read the full story ›