Kinnear ridiculed after 'Yohan Kebab' radio interview
Kinnear riled Newcastle fans by saying he had "more intelligence than them" during an interview in which he mispronounced his player's names
Kinnear riled Newcastle fans by saying he had "more intelligence than them" during an interview in which he mispronounced his player's names
Joe Kinnear's return to Newcastle could be the beginning of the end for manager Alan Pardew's reign on Tyneside.
Aston Villa's out-of-favour striker Darren Bent has been linked with a return to the North East with Newcastle United
Alan Pardew has insisted he will remain as Newcastle boss despite the turmoil currently engulfing the club.
The 51-year-old has re-affirmed his commitment to the Magpies a day after seeing Joe Kinnear installed above him as director of football and with managing director Derek Llambias having resigned from his post.
– Newcastle United FCThe Club can announce that Managing Director, Derek Llambias, has resigned from his position with immediate effect.
Derek said "I have had an incredible journey during my five years at the club, including some challenging times. I will reflect with great fondness on my time in the North East and, in me, Newcastle United have a lifelong supporter.
"I want to thank the staff for their hard work, our fans for their support of the club, and wish them all well for the future."
Newcastle United's Managing Director Derek Llambias has resigned. More details to follow.
Newcastle United confirmed that Joe Kinnear has been given a three year contract as Director of Football. Manager Alan Pardew will report directly to him.
But the new man is unlikely to receive a warm welcome back after branding some Newcastle fans opposed to his appointment as lacking intelligence
Joe Kinnear criticises Newcastle fans during a radio interview on Talk Sport
Shortly after the official confirmation of Joe Kinnear's appointment, a number of Newcastle fans tweeted that they would be cancelling their season tickets in protest.
Could you please let me know how I cancel my season ticket? @nufcofficial @nufcfans #nufc
From @davietoon on Twitter:Phoned to cancel season ticket. You gotta send a letter in with your supporters no. on just for anyone else doing same. I’m done #nufc
From @1CraigAllan on Twitter:@nufcofficial how do I cancel my season ticket? Shambolic decision! #nufc
From @dweir10 on Twitter:Newcastle United have appointed Joe Kinnear as the club's new Director of Football on a three-year deal.
The club said he will report directly to the club's Board as the the senior executive in charge of all football-related matters. Chief scout Graham Carr and manager Alan Pardew will report into Joe.
– Derek Llambias, managing director, Newcastle United"The board are pleased to welcome Joe back to the club. Joe has many years of experience working within the game, and this experience will be of great benefit to the club in achieving our objectives over the coming seasons."
Newcastle United confirmed that Joe Kinnear has been appointed director of football, working as a "senior executive" and reporting to the club's board.
– Newcastle United statementNewcastle United have appointed Joe Kinnear as the club's new Director of Football on a three-year deal.
Joe will report directly to the club's Board as the senior executive in charge of all football-related matters. Chief scout Graham Carr and manager Alan Pardew will report into Joe.
Managing director Derek Llambias paid tribute to Kinnear's "many years of experience working within the game."
– Derek Llambias, Newcastle United Managing DirectorThe board are pleased to welcome Joe back to the club. Joe has many years of experience working within the game, and this experience will be of great benefit to the club in achieving our objectives over the coming seasons."
Joe Kinnear first arrived at United in September 2008, initially as Interim Manager, following the departure of Kevin Keegan. Joe had previously had a successful seven-year management spell with Wimbledon and as a player enjoyed a fine ten-year career with Tottenham, during which time he won 26 Republic of Ireland caps.
#NUFC can confirm that Joe Kinnear has been appointed as the Club's new Director of Football on three-year deal
From @NUFCOfficial on Twitter:Read: Joe Kinnear ridiculed after disastrous 'Yohan Kebab' radio interview
PR expert David Alexander said Joe Kinnear's radio interviews would do little to endear him to the Newcastle fans.
Alexander, a CIPR chartered PR practitioner, said the club should have "controlled the message" of his appointment:
There’s no doubt that the appointment of Joe Kinnear could have been handled far better. He should also be instructed to only comment through official club channels rather than give unsolicited interviews that have created this storm in the first place.
As we’ve seen already, getting him to be ‘on-message’ is a tall order. He’s proud of speaking his mind and has clashed with the media in the past.
But he should have been under strict instructions not to speak to the media before the club made an official announcement.
– David Alexander, Managing Director, Calacus Public RelationsThat way, the club could have controlled the message and ensured that the right things were said and that manager Alan Pardew was supportive.
His comments about Geordies have been less than helpful at building bridges.
He suggested that the club's management should demonstrate a togetherness in order to win back the fans and that a transfer move for former striker Andy Carroll would help alleviate the antagonism.
– David Alexander, Managing Director, Calacus Public RelationsThe best thing Newcastle’s PR department can do now is hold a press conference where Kinnear, Pardew and a director such as Derek Llambias discuss the strategy to move the club forward and move the discussion on from Kinnear’s appointment.
And the best way to prove that Kinnear’s appointment is worthwhile would be to bring back the prodigal son Andy Carroll to Newcastle, which along with plenty of positive and sincere messaging about his respect for the Newcastle fans, would go some way to alleviating the communication challenges in the short term.