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Pardew and Colback take the Ice Bucket Challenge

Sunderland AFC owner Ellis Short upped the stakes in the North East rivalry by nominating three prominent personnel at Newcastle United to take part in the ALS Ice Bucket Challenge.

Short posted a video of his own challenge on Sunderland's youtube channel as centre-back pairing West Brown and John O'Shea doused him in water beside the Stadium of Light pitch.

He nominated Newcastle owner, Mike Ashley, Manager Alan Pardew and player Jack Colback.

To see Ellis Short's Ice Bucket Challenge: Click Here

And now, Alan Pardew and Jack Colback has stepped up to the challenge, posting their own video on Newcastle United's youtube channel (see below).

To see more Newcastle celebrities who have undertaken the ALS Ice Bucket Challenge: Click Here


Pardew claims Colback's move to Newcastle helped secure England call-up

Colback has impressed since joining Newcastle
Colback has impressed since joining Newcastle Credit: PA

Newcastle United manager Alan Pardew has said he is convinced Jack Colback's move from Sunderland to Newcastle was a key factor in his first England call-up.

The 24-year-old midfielder was a surprise inclusion in Roy Hodgson's squad for next month's friendly against Norway and the Euro 2016 qualifier in Switzerland just weeks after leaving Sunderland, where he had been since the age of 10.

Pardew believes the way Colback has negotiated his controversial switch from Wearside to Tyneside will not have gone unnoticed at Soho Square.

The 53-year-old said: "It's great for north-east football, because he did a lot of this [to earn his] call-up at Sunderland."

For more on this story, visit ITV Football.

Newcastle City Council bans 'to let' signs in Jesmond

'To let' signs in Jesmond

Newcastle City Council has banned 'to let' boards across the student areas of Jesmond, Heaton and Gosforth.

The ban is after years of complaints from residents who say it lowers the quality of the area and claim the signs affect house prices.

From January, any landlord or letting agent displaying boards without permission could face fines of up to £2,500.

Professor in Food says 'people are going to be worried'

A police investigation is ongoing after prescription drugs were found among JellyTots made at the Nestlé factory in Fawdon on Tyneside.

The company has stressed the contamination was swiftly contained within the plant and that there is no risk to the public.

But Lynn Frewer, Professor in Food & Society at Newcastle University, says "there needs to be communication" by Nestlé over what is being done to protect consumer interests.


Free school to address skills gap in the North East

It's one of the biggest economic challenges facing the North East: the skills gap in manufacturing and engineering.

But now, a multi-million pound school has opened its doors on Tyneside and claimed it will address the problem.

Pupils who go to the Discovery School can expect to operate high-tech machinery, work office hours and swap the school desk for industry-style bays.

It's all possible because it's a free school - which can deviate from the curriculum.

Education Correspondent Dan Ashby reports:

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