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North East businesses trend worldwide

Between 8-9pm on a monday and from 2-3pm on a tuesday the North East will be one of the most talked about things on the internet. It is North East hour on Twitter, when local businesses are given the chance to promote themselves online.

Despite only starting a few months ago the hour has become so popular it trends nationally every week and has trended as one of the most mentioned topics around the world. Watch Julia Barthram's report.