Volunteers from across the region are needed to help monitor pollution and improve water quality in rivers, streams, becks, burns and bathing waters.
Northumbrian Water is launching a Water Rangers scheme which will involve them walking along public access routes next to watercourses, once a week or once a fortnight.
There are 32 routes to choose from, which are between 210 metres and 1.2 kilometres long.
After doing their walk, Water Rangers will report on the condition of the river, stream, beck, burn or bathing water within their route, to Northumbrian Water, so that any potential pollution can be dealt with quickly.
Those who sign up will receive thorough training, a reward to reflect an annual reduction on their annual water and sewerage bill and other thank you incentives, including an invitation to an annual celebration dinner.
Northumbrian Water's Wastewater Director, Richard Warneford, said: "Our Water Rangers scheme reflects our commitment to looking after the environment and this initiative is a creative, healthy and fun way to encourage our customers and local communities to help us to do this."
11,000 properties in North Shields are set to benefit from an £800,000 upgrade to their water mains. The first phase of work will start in the Billy Mill, New York and West Monkseaton areas of North Shields is to start on January 6.
Northumbrian Water will install new water mains in the Billy Mill Lane area which will allow the Moorhouses pumping station to be abandoned.
The initial work is expected to take about six weeks and will require temporary traffic lights on Billy Mill Lane and Selkirk Way from January 6 to January 20.
Nobody from Northumbrian Water or its contractors will need access to homes in the area while the work is being carried out.
Northumbrian Water said it will spend £1bn cleaning and replacing water pipes.
Some of the money will be spent improving sewerage services between 2015 and 2020.
The firm said it will create jobs and improve services for their £2.7m customers across the region.
A new robot with an uncanny resemblance to a character in a Walt Disney film is helping to keep our water supply clean and safe.
It's being used by Northumbrian Water to vacuum sediment from its underwater storage tanks.
There has been a significant drop in the water quality of the region's beaches. The Marine Conservation Society has published the annual Good Beach Guide.
After success last year, less than half of beaches passed water quality tests. Northumbrian water blames the wettest summer on record, while surfers blame the sewerage.
Northumbrian Water has outlined price increases for this year meaning that the average bill for 2013-2014, which comes into effect from April, will be £359.42p. The increase of 2.2% is in line with inflation the average bill in 2012-2013 was £351.61p.
Northumbrian Water’s average bill for water and waste water services are set to rise. The increase will be in line with inflationand part of a five-year improvement programme.
Customers will, on average, pay less than £1 per day for all their drinking water and sewerage services and Northumbrian Water charges will remain amongst the cheapest in the country.
Northumbrian Water has launched a campaign to cut down on the number of blocked drains.
Using a new character called Dwaine Pipe, they want to persuade people not to flush away items like cotton wool buds, nappies and household wipes.
This year the water company will spend a million pounds dealing with more than 17,000 blockages.