A children's charity has called on everyone to make child safety a priority "whether you're Premier League or Sunday League" following the sentencing of former England footballer Adam Johnson.
The NSPCC, which described Johnson's behaviour as "horrifying" and "inexcusable", has sent a letter to the Football Association expressing concerns about a potential "cultural problem" within the sport.
In the letter, the charity said it was concerned about the approach taken by Sunderland Football Club when confronted with a serious child protection issue.
The NSPCC says that cases of child abuse and neglect are still alarmingly high across the North East and Cumbria, and more needs to be done to protect children.
It says it is time to change the emphasis from dealing with abuse, to preventing it in the first place.
Watch the full report from Dan Ashby below.
Figures released by the NSPCC have shown that children across the North East are still being abused and neglected.
In 2011 and 2012 nearly 4000 children from the region were put on the protection register, but the charitiy estimates that many more could be in need.
The NSPCC says that the answer is to help children earlier.
Figures obtained by the NSPCC have revealed that 366 young people in the North East have committed acts of child sex abuse.
The charity found that nationally there were more than 5,000 cases reported to the police in the last three years.
Nearly all (98%) of the 4,562 offenders were boys and at least three out of five of the victims knew their abuser.
Claire Lilley, policy adviser at the NSPCC, said she hoped the findings would ring "alarm bells" with authorities that the problem required urgent action.
The NSPCC obtained the statistics through Freedom of Information requests to each of the 43 police forces in England and Wales.
But only 34 forces supplied figures - revealing a total of 5,028 offences - so the true number of offences is likely to be higher, the NSPCC said.
A teenage singer from Whitley Bay has just released her debut single ' Concrete Angel' on iTunes. Shauna Gallon won the opportunity to release a track when she came first in a talent competition called Teenage Kicks back in 2011. All proceeds are going to the NSPCC.
Alan Shearer speaks to ITV Tyne Tees about the new ChildLine campaign.
Alan Shearer OBE is launching a new ChildLine Schools Service in the region that aims to help local primary school children to understand abuse and how they can stay safe.
The ChildLine service is aiming to visit every primary school in the North East by 2016, and is entirely run by volunteers.
Volunteers will be going into primary schools to deliver assemblies and workshops that they hope will encourage children to recognise situations where they may need help, and let them know where they can get support if they need it.
Alan Shearer is helping launch a new Childline service in the North East that will teach children about abuse and how they can stay safe. NSPCC volunteers aim to deliver assemblies and hold workshops in every primary school in the area by 2016.