Among the 54,000 people taking part in the Great North Run are two very different runners, raising awareness of their chosen charities.
Crowds turned out in the rain on Teesside to welcome home gold medallist Kat Copeland.
Team GB's record medal haul is already encouraging people in the North East to take up new sports, but the real test of legacy comes later.
The double Olympic gold medallist Mo Farah is arriving in the North East.
He's competing in the two-mile race in an athletics event on the Gateshead Quayside tomorrow and then he's one of the official starters of the Great North Run on Sunday.
Olympic long jump gold medalist Greg Rutherford was on Tyneside today (Tuesday) to train young athletes on a pop-up running track which was laid in a busy shopping mall.
He will also be competing in the Great North City Games on the Quayside next month where the British will take on the USA.
The London Olympics saw Team GB achieve its best medals haul in over a century. Much of that success has been put down to athletes getting started from a very early age.
So after two sisters from Haltwhistle in Northumberland achieved some remarkable success, they are raising high hopes for future Olympics Games. Richard Wilson reports.
Olympic runner Nick McCormick talks to ITV Tyne Tees about the 2012 Games and running the Great North Run.
Matt Wells marked his retirement from international rowing with a charity regatta in the place where his career started, on the River Tyne. Crowds turned out to see Olympians including GB medallists Kat Copeland and Sophie Hosking.
The Olympic bronze medallist from Hexham, Matt Wells, is organising a regatta and family fun day, to raise funds for his new charity to help talented young rowers. Ten of his Team GB team mates are taking part, including the gold medallists Kat Copeland from Teesside, and her partner Sophie Hosking.
A teenage boy who carried the Olympic Flame a few days before he took his A-level exams said he was thrilled to receive three A* grades and two As.
18-year-old Jamie Green from North Yorkshire, said he was finding it hard to decide which he was happier about - being an Olympic torchbearer for Scarborough in June, or discovering he had achieved some of the highest A-level results in Yorkshire.
Jamie said: "I had the torch-carrying event on the Monday, then I had my French exam and English exam later that week...
"Both are absolutely brilliant but for different reasons. The torch was a once-in-a-lifetime experience but these results will set me up for the rest of my life."