Among the 54,000 people taking part in the Great North Run are two very different runners, raising awareness of their chosen charities.
Crowds turned out in the rain on Teesside to welcome home gold medallist Kat Copeland.
Team GB's record medal haul is already encouraging people in the North East to take up new sports, but the real test of legacy comes later.
Durham's Olympic rower Jessica Eddie posed for a 'selfie' with the gold medallist Heather Stanning, who's back in training after a tour of Afghanistan in her day job with the British Army.
Selfie - a photo taken oneself - has been named Word of the Year 2013 by the Oxford Dictionaries.
Paul Cook, Tynemouth Sailing Club.
Poppy Fenwick, 16, started sailing three years ago. She will be one of the teenagers who will benefit from new facilities at Tynemouth Sailing Club.
Paul Cook from Tynemouth Sailing Club says £50,000 of Olympic legacy funding will improve facilities and help young people reach their potential.
Elena Hall has just completed a taster course in sailing after moving to Whitley Bay from Romania. She's encouraging others to try the sport.
One of the region's sailing clubs will receive £50,000 of Olympic legacy funding.
Tynemouth sailing club is one of 1300 sports projects in England that have been given money to improve facilities.
The projects will receive the funding through the National Lottery's _"Inspired Facilities" _which is part of its Olympic and Paralympic legacy programme.
The double Olympic gold medallist Mo Farah is arriving in the North East.
He's competing in the two-mile race in an athletics event on the Gateshead Quayside tomorrow and then he's one of the official starters of the Great North Run on Sunday.
Olympic long jump gold medalist Greg Rutherford was on Tyneside today (Tuesday) to train young athletes on a pop-up running track which was laid in a busy shopping mall.
He will also be competing in the Great North City Games on the Quayside next month where the British will take on the USA.
The London Olympics saw Team GB achieve its best medals haul in over a century. Much of that success has been put down to athletes getting started from a very early age.
So after two sisters from Haltwhistle in Northumberland achieved some remarkable success, they are raising high hopes for future Olympics Games. Richard Wilson reports.