Among the 54,000 people taking part in the Great North Run are two very different runners, raising awareness of their chosen charities.
Crowds turned out in the rain on Teesside to welcome home gold medallist Kat Copeland.
Team GB's record medal haul is already encouraging people in the North East to take up new sports, but the real test of legacy comes later.
Olympic runner Nick McCormick talks to ITV Tyne Tees about the 2012 Games and running the Great North Run.
Matt Wells marked his retirement from international rowing with a charity regatta in the place where his career started, on the River Tyne. Crowds turned out to see Olympians including GB medallists Kat Copeland and Sophie Hosking.
The Olympic bronze medallist from Hexham, Matt Wells, is organising a regatta and family fun day, to raise funds for his new charity to help talented young rowers. Ten of his Team GB team mates are taking part, including the gold medallists Kat Copeland from Teesside, and her partner Sophie Hosking.
A teenage boy who carried the Olympic Flame a few days before he took his A-level exams said he was thrilled to receive three A* grades and two As.
18-year-old Jamie Green from North Yorkshire, said he was finding it hard to decide which he was happier about - being an Olympic torchbearer for Scarborough in June, or discovering he had achieved some of the highest A-level results in Yorkshire.
Jamie said: "I had the torch-carrying event on the Monday, then I had my French exam and English exam later that week...
"Both are absolutely brilliant but for different reasons. The torch was a once-in-a-lifetime experience but these results will set me up for the rest of my life."
The Olympic 1500m runner Ross Murray, who trains with the Gateshead Harriers, told Pam Royle and Ian Payne he nearly became a holiday rep before he was selected for Team GB - but when he goes to Rio de Janeiro it will be as an athlete, not a tourist.
Kat Copeland greets crowds from the balcony of the Tees Rowing Club in Stockton, where she trains. Hundreds turned out in the rain to wave from the riverbank below. Kat won an Olympic gold medal in the lightweight double sculls at London 2012.
Olympic gold medallist Kat Copeland arrived in a gold-plated Bentley at her rowing club in Stockton, as crowds turned out to a homecoming in her honour. She said how proud she was to be there.
Ten Olympic rowers, including the gold medallists Kat Copeland and Sophie Hosking, will compete in a charity regatta in Hexham on Saturday. The fun day is being organised by one of their GB teammates, Matt Wells. The money raised will go towards his foundation, set up to help talented young rowers.