Bosses at the Stadium of Light say last night's One Direction concert generated around three million pounds for the local economy.
Sunderland’s Stadium of Light welcomed 52,000 spectators last night as One Direction began their UK tour on Wearside.
Fans of the X Factor band began queuing outside Sunderland's Stadium of Light before dawn for the first leg of their UK tour.
The clean-up is in full swing today after One Direction's concert in Sunderland last night.
It is one of the Stadium of Light's biggest ever gigs.
52,000 fans welcomed One Direction to the Stadium of Light in Sunderland last night.
Some of them spoke to ITV News Tyne Tees after the concert.
Thousands of fans are slowly filling up the Stadium of Light for tonight's One Direction show. A controversial video has emerged showing what appears to be two of the band's members, Zayn Malik, and, Louis Tomlinson, smoking drugs as they travel to a performance in Peru.
The footage has received a mixed reaction from fans. A spokesman for One Direction says that the matter is in the hands of their lawyers.
As One Direction prepare to play to more than fifty thousand fans in Sunderland tonight, the band's steeped in controversy after a video emerged showing what appeared to be Zayn Malik and Louis Tomlinson smoking drugs.
Singer Louis Tomlinson apparently filmed the incident, passing his bandmate a rolled up cigarette.
The video seems to have been filmed when the pair were being driven to an airport in Peru, where it is legal to possess a small amount of cannabis for personal use.
The footage has received a mixed reaction from fans. Parents queueing outside the Stadium of Light have expressed their shock.
One Direction fan Emma Lou, 19, from Newcastle says One Direction want to 'shake off the pop star image' following the video of Zayn Malik smoking what could be 'drugs'.
Emma is a 'superfan' and has tattoos of song lyrics - even a quote from Louis Tomlinson's favourite TV show.
She said 'I think it's up to them. The security men with them should've tried taking them away. Cannabis messes with your head if smoked long term. They should know the effects it'll have on them and stop. They won't because they want to shake off the pop star image.'
Zayn Malik is 21 years old and from Bradford. The One Direction singer became famous when he auditioned for The X Factor in 2010 as a solo artist. He was placed in the boy band my Nicole Scherzinger.
Zayn has three sisters and is engaged to South Shields born Little Mix star Perrie Edwards. He has previously been linked to X Factor contestants Geneva Lane and Rebecca Ferguson.