Thousands of bargain hunters queued up across the North East to get their hands on the best bits of the Boxing Day Sales.
In North Tyneside, a huge queue of savvy shoppers snaked around the Silverlink shopping park to be among the first into Next at 6am.
The first shopper reportedly arrived at 2.55am.
Syeda Ahmed, 35, from Monkseaton, said she was there to buy clothes for her two children and said she goes to the store every year.
She said: "I am heading straight to the children's section but could be tempted by some other bargains for myself if any stand out."
Nationally, online shoppers are expected to spend £748 million today, or £519,000 a minute, and make 167 million visits to retail sites - up 29% on last year, according to data firm Experian and online retailing trade association IMRG
Thousands of shoppers queued from around 3am to get their hands on the best Boxing Day bargains.
A large queue spread around the Next Silverlink shopping park in North Tyneside as customers waited for the doors to open at 6am.
Within minutes of the doors opening, the store was packed - and remained so for much of the day.
You would not give money to criminals or buy dangerous toys. However, that is exactly what you could be doing if you buy counterfeit goods this Christmas.
The UK Border Force has already stopped fake goods worth millions of pounds from coming into the country.
And it is warning shoppers to be careful about what they buy and where they buy it.
Kerry Swain investigates.
As Christmas approaches, it is predicted that more than £4 billion will be spent by an estimated 30 million shoppers this weekend alone.
In our region, shopping centres including the MetroCentre in Gateshead were packed with people hoping to bag some bargains. Towns and cities including Sunderland and those in Redcar and Cleveland are offering free parking at evenings and weekends to draw in the crowds.**
Julie Harrison reports.**
Shoppers from the Faroe Islands have made an eight hundred mile round trip to get their hands on Christmas presents for family and friends back home.
For the fourth year in a row, passengers have visited the region to shop in Newcastle City Centre and at the MetroCentre - bringing a boost to the North East's economy.
The Faroese are said to be fond of British food, and in particular fish and chips and Cadbury's Dairy Milk - a rarity in Denmark.
"We have welcomed a record number of cruise and ferry passengers this year, almost doubling passenger numbers and cruise calls.
The Port's passenger operations generate almost fifty million pounds each year in terms of tourst spend in the region, supporting over 1700 jobs."
- Andrew Moffat, Chief Executive Officer for Port of Tyne
Council leaders in York admit businesses in the city centre will suffer following the decision to approve a controversial out-of-town shopping centre and sports stadium.
A new John Lewis store will open at Monks Cross on the outskirts of the city along with a Marks and Spencer store. The shopping scheme will help fund a new sports stadium for York City and the city's rugby league club.
Adam Sinclair from the Chamber of Trade says the plans make no sense, but Councillor James Alexander defended York City Council's decision.
A new John Lewis store will open at Monks Cross on the outksirts of the city along with a Marks and Spencer store. The council has defended its decision but the local Chamber of Trade says it makes no sense
The shopping scheme will help fund a new sports stadium for York City and the city's rugby league club.
Five of the region's high streets struggling with shop closures are to get half a million pounds from the Government. North Tyneside, Newcastle, Middlesbrough, Darlington and Hartlepool will get 100 thousand each to help new businesses.
It comes after the Government accepted Mary Portas's recommendations - the star of Mary Queen of Shops and the Bottom Line.
Business owners in Cannon Park are angry at council plans to redevelop the area and turn it into a shopping complex. They could be forced to move their premises to another part of town. A council meeting will take place today and proposals are expected to be put out to public consultation.