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80% of North East smokers wish they'd never started

More than two-thirds of smokers want to see it become a thing of the past, as new figures show one in two long-term smokers will die early - as young as in their 40s.

A survey by Fresh Smoke Free North East found:

  • 80% of North East smokers wish they had never started.
  • 90% of smokers seriously underestimate their risks of dying of a smoking related illness, with some thinking only 5% of smokers will die as a result.
  • More than six out of ten smokers say their family worry about them smoking.
  • 68% would like to see smoking become a thing of the past for future generations.

North East smoking campaign highlights risks

Eight out of ten North East smokers wish they had never started Credit: Jonathan Brady/PA Wire/Press Association Images

A new North East smoking campaign has revealed that one in two long-term smokers will die early - as young as in their 40s.

The "Don't be the 1" campaign, from Fresh Smokefree North East, is urging the region's 460,000 smokers to quit and live longer for their loved ones. The organisation has released a new TV advert to highlight the health risks.


  1. David Wood

E-cigarettes, are they safe?

Exclusive research for ITV's Tonight programme shows almost half of us find it socially acceptable to use electronic cigarettes.

They've been on sale in the UK for 7 years but the world health organisation says not enough information is known about them and people should stop using them.

12,000 quit in 'Stoptober'

Chief Medical Officer, Professor Dame Sally Davies, launches 'Stoptober' Credit: Jonathan Brady/PA Archive/Press Association Images

Over 12,000 people in the North East have managed to quit smoking for Stoptober.

The annual challenge encourages smokers to give up the habit for October.

Research shows that stopping smoking for 28 days can extend your life by up to one week if you remain smoke free.


Fresh welcome passive smoke campaign

Fresh, the North East's regional office dedicated to tackling smoking, have welcomed the Government's latest campaign against passive smoking.

Director Ailsa Rutter said: "Smoking at the back door or winding down the window a little bit in your car just isn't enough to protect children from the really damaging effects of breathing in second-hand smoke.

"Eighty-five percent of second-hand smoke is invisible. It's odourless, it lingers for up to three hours and you really need very fast flowing air for it to come out of the car window."

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