A new North East smoking campaign has revealed that one in two long-term smokers will die early - as young as in their 40s.
The "Don't be the 1" campaign, from Fresh Smokefree North East, is urging the region's 460,000 smokers to quit and live longer for their loved ones. The organisation has released a new TV advert to highlight the health risks.
Exclusive research for ITV's Tonight programme shows almost half of us find it socially acceptable to use electronic cigarettes.
They've been on sale in the UK for 7 years but the world health organisation says not enough information is known about them and people should stop using them.
Over 12,000 people in the North East have managed to quit smoking for Stoptober.
The annual challenge encourages smokers to give up the habit for October.
Research shows that stopping smoking for 28 days can extend your life by up to one week if you remain smoke free.
A campaign is being launched to warn people in Gateshead of the damage smoking can do to eyesight.
Research suggests that the link between cigarettes and age-related macular degeneration (AMD) could be as great as the link between smoking and lung cancer. AMD is the UK's biggest cause of sight loss.
Gateshead Council's public health team are raising awareness of the disease as part of the national stop-smoking campaign Stoptober.
Shocking new figures have shown that more than 13,000 children in the North East need medical treatment every year as a result of breathing in second-hand cigarette smoke.
Experts say smoking out of a window or backdoor is not enough to protect children and that it's making them ill.
13,000 children in the North East were admitted to hospital with smoking related problems last year. Here's where you can find help quittingRead the full story ›
Donna Nicholson says she quit smoking because of the effects passive smoke could have on her children's health.
Fresh, the North East's regional office dedicated to tackling smoking, have welcomed the Government's latest campaign against passive smoking.
Director Ailsa Rutter said: "Smoking at the back door or winding down the window a little bit in your car just isn't enough to protect children from the really damaging effects of breathing in second-hand smoke.
"Eighty-five percent of second-hand smoke is invisible. It's odourless, it lingers for up to three hours and you really need very fast flowing air for it to come out of the car window."
New figures show that 13,000 children in the North East were admitted to hospital with smoking related problems last year.
The news comes as the Government launches its latest anti-smoking campaign warning people of the dangers of passive smoking.
TV and online adverts in England will outline the risk to children of people lighting up in cars and homes.
Today is No Smoking Day and health experts are encouraging people to quit by highlighting the cost of cigarettes.
The anti-smoking charity FRESH says the average smoker would save £2500 a year by giving up.
Derek Athey from Darlington quit smoking last year and has since put the hundreds of pounds he saved on cigarettes toward helping him pass his HGV licence.
You can watch the full report from Jonny Blair below.