The annual pantomime was the most popular show at Newcastle's Theatre Royal last year.
More than 92,000 people watched Jack and the Beanstalk, breaking box office records.
The details are revealed in the theatre's annual report, which estimates that overall, it contributed more than £4m to the North East economy in 2013-14.
Even so, the theatre has taken less money at the box office. It reported sales totalling just under £10m between April 2013 and April this year; £1.2m less than the previous year.
A spokesman says 2012 was exceptional because of the popularity of the West End production of Oliver.
More restoration work has begun at Newcastle's Theatre Royal.
There has recently been a focus on improving backstage areas, including dressing rooms.
The work will cost around £500,000 and take a year to complete. It comes just a few years after a £5 million project to return the auditorium to its original Victorian splendour.
A play that is based on the lives of injured servicemen and women is coming to Newcastle's Theatre Royal as part of its nationwide tour.
'The Two Worlds of Charlie F' is unique as its cast is made up largely of former and current soldiers who were injured while they were serving with the armed forces.
Phil Roscoe went along to find out more.
Watch his full report below.
Jack and the Beanstalk, the Theatre Royal’s 2013/14 pantomime, has broken all previous records and become the most successful pantomime in the theatre’s 176 year history. **
Over 36,000 tickets have already been sold for next year’s show Snow White and the Seven Dwarfs_, which will mark Clive Webb and Danny Adams’ tenth anniversary at the theatre.**
He is one of the country's best-loved and most-respected actors and until Saturday Tom Conti will be playing to audiences in our region.
He is taking on the role of a television journalist who finds himself accused of murder in the play Rough Justice at Newcastle's Theatre Royal.
He spoke to our correspondent Kenny Toal.
The actor Tom Conti has been answering questions from ITV News Tyne Tees viewers during his visit to Newcastle. He was particularly amused by a question from Gwenda Armstrong, who asked simply how he copes with being a sex symbol.
The actor Tom Conti is appearing at Newcastle's Theatre Royal for the first time in 20 years.
This time, he plays a high-profile television journalist ("think of a Paxman or a Dimbleby", he says), who finds himself on trial for murder. The play, Rough Justice, is set in a courtroom. He said it "grips audiences from the first line".
Rough Justice is at Newcastle's Theatre Royal until 5th October. It moves to the Theatre Royal in Windsor from 7th - 12th Oct, Cheltenham's Everyman Theatre 14th - 18th Oct, and the New Theatre in Cardiff 22nd - 26th Oct.
Birds of a Feather was one of the most successful TV shows of the 1990's. Two sisters from Essex and the man-eating neighbour with the unforgettable outfits.
After a successful national theatre tour last year, the ladies are back! The stage version of the comedy programme is making a stop in Newcastle. The cast will be at the Theatre Royal from tonight until 1st June.