Northumberland has been announced as the winner of the Silver award in the Best UK Holiday Destination/County at the prestigious 2016 British Travel Awards.
The announcement was made at an awards ceremony held in London and attended by around a thousand travel industry people.
The award was accepted by the organisation Northumberland Tourism, which has six full-time staff.
“Once again, this is a great result for Northumberland, showing the county is consistently within an elite handful of counties much-loved by tourists around the UK. Whilst we didn’t achieve the top spot, we placed higher than Yorkshire and Devon – two very popular destinations. This is something of which we can be extremely proud. This year’s social media voting campaign “Share the Northumberland Spirit” highlighted the locations and landmarks around the county which make Northumberland so special and unique, encouraging visitors and residents alike to vote for Northumberland. In a time where staycations are becoming increasingly popular, we hope our Silver award recognition will encourage an even bigger portion of the general public to come and see our beautiful county for themselves. We want to thank voters, supporters and everyone involved for their overwhelming support throughout the campaign.”
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The North East crime drama, Vera, which has been been a tourism magnet for the region, is set for a return with a 5th series this weekend on April 5th at 8pm.
Ahead of the premiere Brenda Blethyn has told ITV News Tyne Tees how she is far from tired of playing the no-nonsense detective and about her favourite North East spots:
Watch Pam Royle's full interview with Brenda Blethyn at 6pm tonight.
Northumberland is to host two stages of the Tour of Britain.
The event is to be broadcast in 130 countries, with live coverage on ITV.
Some of the world's top cyclists are expected to come to the North East leg of the race, including Sir Bradley Wiggins and Mark Cavendish.
The eight stage race will take place during September and will enter Northumberland from the Scottish Borders.
The route will run from Wooler to Alnwick, and then down the coast to Blyth.
The race will restart the next morning from Prudhoe and follow Hadrian's Wall across the Pennines into Cumbria.
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£10million of government money is being provided to support tourism in northern England. The announcement was made by Deputy Prime Minister, Nick Clegg, ahead of this week's Northern Futures Summit. The aim is to promote the region's countryside, history and culture and attract more visitors.