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Cold Water Shock - what to do to stay alive

The lifeboat charity RNLI has issued fresh guidelines to help people stay alive in the wake of 'cold water shock'.

Their campaign is called Respect the Water - and it has the following advice for people who find themselves struggling in cold water:

  • Fight your instinct to panic or swim hard
  • Push your stomach up, extending your arms and legs
  • Gently move your hands and feet to help you float
  • Lean back in the water to keep your airway clear
  • In 60 - 90 seconds you will be able to control your breathing

This is what Ben Mitchell from the RNLI told ITV News Tyne Tees:

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