Citizens Advice's chief executive Gillian Guy said payday lenders must focus on customer welfare, not profits, after Wonga released strong figures today.
Payday lenders' profits come directly from the pockets of consumers, many of whom turn to them out of desperation rather than choice.
The payday loans industry must focus on boosting customer welfare, rather than boosting profits at the expense of hard-pressed householders who struggle to pay back unaffordable loans.
Our evidence shows persistent, deep-rooted problems with the way payday lenders treat their customers, so we want to see lenders’ focus shift from increasing profits even further to looking at how they can tackle their customers’ complaints and become more responsible lenders.
Consumers are already bombarded with glossy payday loan adverts which mask the misery of a life in debt. We want people to fight back and report irresponsible and misleading adverts as well as fighting irresponsible lenders.
– Gillian Guy, Chief Executive of national charity Citizens Advice
The Church of England said it was "committed to exploring" a credit union scheme but warned it would not be in place until 2014 at the earliest.
The Archbishop of Canterbury said he wanted to compete Wonga out of business by developing the Church's own credit business.
The Church of England is committed to exploring the potential of credit unions.
As part of that process we are supporting the dedicated group of church members who are working with the Church of Scotland towards establishing the Churches Mutual Credit Union.
The process is necessarily detailed and it is unlikely to be established before Autumn 2014 at the earliest but this is one of many initiatives at a local and national level which shows the Church responding to need in a time of austerity.
Ahead of Newcastle United's first game of the season, Wonga representatives will meet fans to discuss their sponsorship deal and any concerns relating to it. The payday lender has also invited local MPs to a public forum this afternoon.
Newcastle United striker Papiss Cisse has reportedly agreed to wear a shirt which bears the club's primary sponsor Wonga.
The Senegal international had refused to wear the jersey displaying the pay-day lender's logo on religious grounds, as earning interest is forbidden by Islamic Law. The 28-year-old even pulled out of the club's pre-season tour of Portugal over the issue.
However, it's understood that after weeks of negotiations the club and Cisse have reached a resolution, with the player finally agreeing to wear the shirt.