The Chief Constable of Durham Police says the government strategy to reduce alcohol is helpful and preventative.
Chief Constable Jon Stoddart is lead officer for alcohol licensing and harm reduction issues within the Association of Chief Police Constables (ACPO).
He says the minimum unit price will particularly help younger people.
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White Rose flags and crowds half a dozen deep met the riders as they swept through the towns and villages of North Yorkshire.
The Black Cats boss has spoken to the media following his side's one nil defeat to Bournemouth which relegated them from the Premier League.
The Black Cats will play next season in the Championship after being relegated from the Premier League.