The Director of a North East alcohol organisation says he supports the introduction of minimum alcohol prices.
Balance North East works to help reduce the health and social problems associated with excessive drinking.
Director Collin Shevills says the price changes should make people realise alcohol is not a commodity.
More top news
Do you know someone who should represent ITV Tyne Tees at the Daily Mirror Pride of Britain Awards in London?
PM announces funding will be made available for a memorial dedicated to the victims of last week’s terrorist attack in Tunisia
England beat Germany 1-0 after extra-time to finish third in the Women's World Cup.