Paula Telford from the NSPCC in Newcastle believes there are many reasons why the number of cases of child neglect being reported rose last year.
She believes that people are feeling more confident about reporting what they see or hear and wants to encourage more people to use the help lines.
She said: "Ringing the help line doesn't mean the family concerned will automatically be referred on to the police or child services. It may be we can help the family in other ways.
"Most parents want to look after their children properly but just need a helping hand."
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Emma Jesson brings you Sunday night's forecast
Not too much rain in the forecast outlook, apart from on Wednesday
A mostly cloudy start to Sunday thanks to the position of a cold front which is pushing westwards. Good sunny spells further north though