Paula Telford from the NSPCC in Newcastle believes there are many reasons why the number of cases of child neglect being reported rose last year.
She believes that people are feeling more confident about reporting what they see or hear and wants to encourage more people to use the help lines.
She said: "Ringing the help line doesn't mean the family concerned will automatically be referred on to the police or child services. It may be we can help the family in other ways.
"Most parents want to look after their children properly but just need a helping hand."
More top news
The Sunderland boss Dick Advocaat has tonight left the club.
Plans are underway to transform Auckland Castle into a major tourist destination with the help of a £10 million grant.
A look ahead at the forecast for the Tyne Tees region.