Paula Telford from the NSPCC in Newcastle believes there are many reasons why the number of cases of child neglect being reported rose last year.
She believes that people are feeling more confident about reporting what they see or hear and wants to encourage more people to use the help lines.
She said: "Ringing the help line doesn't mean the family concerned will automatically be referred on to the police or child services. It may be we can help the family in other ways.
"Most parents want to look after their children properly but just need a helping hand."
More top news
A new project has resulted in budding entrepreneurs seeing their work brought to life in a campaign to promote unity in football.
Labour is to announce it will ban fracking if it wins the next general election.
County Durham's Samantha Lavery will go through to the Judges' Houses round of The X Factor competition thanks to a wildcard.