Cleveland Fire Service is launching a campaign called 'Enough is Enough', following 3,029 arson incidents in the force area last year.
Figures show that arson was responsible for 75% of fire related incidents last year. The cost for the local economy was £16.7m, which is £321,524 a week.
– Phil Lancaster, Community Protection
"Deliberate fire setting ruins lives, ruins communities, ruins local businesses and we are encouraging people to say 'Enough is Enough'. Why should the people of this area put up with this sort of behaviour? Deliberate lighting of any fires will not and should not be tolerated by anyone and we have this message - we are watching you and you will be caught."
The launch of the campaign coincides with the start of the summer school holidays when the number of arson incidents usually increase.