Injury and incidents related to alcohol is costing the economy £9 million in Ambulance call-outs.
The figures, from a collaborative study between Newcastle University, the North East Ambulance Service (NEAS) and the North East Alcohol Office (BALANCE), showed that a total of 31,000 call outs last year were alcohol related - equating to one in ten.
More top news
The four people who were all related were killed on the A64 near Malton as they returned from a wedding in Leeds.
GMB's Ben Shephard is cycling, running and swimming from Whitehaven to Tynemouth to raise money for the Children's Heart Unit Fund (CHUF).
Grandfather Stewart Anderson, 54, died after an incident at Durham's Loveshack nightclub in Durham City