Injury and incidents related to alcohol is costing the economy £9 million in Ambulance call-outs.
The figures, from a collaborative study between Newcastle University, the North East Ambulance Service (NEAS) and the North East Alcohol Office (BALANCE), showed that a total of 31,000 call outs last year were alcohol related - equating to one in ten.
More top news
Heavy rain expected, also some snow in the forecast
Often very windy, especially as we head into Sunday, with rain or showers. Met Office 'Be Aware' warnings have been issued
Here is our essential guide to all things Christmas in the North East.