Northumbrian Water has launched a campaign to cut down on the number of blocked drains.
Using a new character called Dwaine Pipe, they want to persuade people not to flush away items like cotton wool buds, nappies and household wipes.
This year the water company will spend a million pounds dealing with more than 17,000 blockages.
More top news
What weather will dominate this weekend?
The name was unveiled today by the Northern Powerhouse Minister Andrew Percy.
Harry was world rowing champion who drew thousands to the banks of the River Tyne in the 1850s.