Northumbrian Water has launched a campaign to cut down on the number of blocked drains.
Using a new character called Dwaine Pipe, they want to persuade people not to flush away items like cotton wool buds, nappies and household wipes.
This year the water company will spend a million pounds dealing with more than 17,000 blockages.
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As many as 23% of North-East residents do not brush their teeth at least once a day, according to market research by Vital Statistics.