Northumbrian Water has launched a campaign to cut down on the number of blocked drains.
Using a new character called Dwaine Pipe, they want to persuade people not to flush away items like cotton wool buds, nappies and household wipes.
This year the water company will spend a million pounds dealing with more than 17,000 blockages.
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Icy first thing and windy, with wintry showers lingering further south, especially at the coast. Brighter elsehwere
Emma brings you Saturday's forecast
Longest spell of winter so far. Bitterly cold with further wintry showers