Greg took a training session at the Eldon Square shopping centre as part of the launch event.
He won gold at London 2012 long jump and says now it's his turn to inspire others.
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Italian vodka, suspicious sediment and antifreeze sold as spirits are among the potential danger signs for shoppers stocking up on alcohol.
A North East photographer came into the studio earlier to talk about being shortlisted for a prestigious award.
A look ahead over the festive period.