Launch of Poppy Appeal

The annual fundraising campaign for our armed forces and their families hopes to raise more than £1m in the North East this year.

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Royal British Legion launch North East Poppy Appeal

A Go-North East bus was specially designed as part of the 2011 Poppy Appeal. Credit: ITV

The North East annual Royal British Legion Poppy Appeal will be launched in Newcastle today.

Last year, the charity which provides support and care to Armed Forces families, raised £40m in 2011. The Royal British Legion says it needs to raise £42m this year; £2m more than last year.

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