A survey conducted by the road safety charity Brake has found that four out of five children believe that drivers need to slow down around their homes and schools.
More than sixty percent of children now worry about being hurt by traffic when out and about.
The charity has also published statistics that found that every week in the North East, four adults and three children are mown down and killed or seriously hurt when on foot or bike.
In the last year pedestrian deaths and serious injuries have seen a significant rise for the first time in nearly twenty years.
It is hoped through measures like the GO 20 campaign, less people will be injured in road accidents and that more people will feel they can walk or cycle home.