A new craze is sweeping the internet thanks to a group of Newcastle students.
The craze is called "Milking" - which involves pouring milk over your head - preferably in public places, and has become an internet sensation.
The YouTube video has become an instant hit with more than 40,000 views in just a few days and has inspired people from around the country to get involved.
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Sunderland have finally lost their battle against relegations and it was certainly years in the making, writes Simon O'Rourke.
White Rose flags and crowds half a dozen deep met the riders as they swept through the towns and villages of North Yorkshire.
The Black Cats boss has spoken to the media following his side's one nil defeat to Bournemouth which relegated them from the Premier League.