With just days before Christmas, shoppers are being encouraged to support local businesses and producers so that they are not squeezed out of the market by the bigger stores at this time of year.
One couple from North Yorkshire say that the money we spend now is crucial and can set businesses up for the New Year.
Here is the full report from Claire Montgomery.
More top news
After last week's hot weather there is a very different feel to things this week.
Hartlepool sisters Liv'n'G have recorded Smile For Bradley to raise money for the Bradley Lowery Foundation
A car crash during Eid celebrations in Newcastle has left one child in 'critical condition', and another child and adult remain in hospital.