With just days before Christmas, shoppers are being encouraged to support local businesses and producers so that they are not squeezed out of the market by the bigger stores at this time of year.
One couple from North Yorkshire say that the money we spend now is crucial and can set businesses up for the New Year.
Here is the full report from Claire Montgomery.
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This constituency is made up of parts of urban Middlesbrough combined with semi-rural villages.
The Middlesbrough by-election in 2012 saw UKIP beat the Liberal Democrats into second place, though the seat remained firmly Labour.
The Jarrow constituency has been Labour since 1935, when it was by the campaigning MP Ellen Wilkinson.