With just days before Christmas, shoppers are being encouraged to support local businesses and producers so that they are not squeezed out of the market by the bigger stores at this time of year.
One couple from North Yorkshire say that the money we spend now is crucial and can set businesses up for the New Year.
Here is the full report from Claire Montgomery.
More top news
Kerrie Gosney brings you Monday night's forecast
North East parents are most likely to raid their children's piggy banks to pay for things such as parking, takeaways and the tooth fairy.
Warmer air feeds in from the south as this week progresses. Temperatures into the high teens by the end of the week