The Northumberland Stop Smoking Service has warned that there are still many older smokers in the region putting their lives at risk, years after the smoking ban was introduced.
The warning comes as the Government released a hard-hitting advert which shows a tumour growing out of a cigarette.
The North East has seen the fastest rate of people quitting, but the service says more people need to follow suit.
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Sunday's Pollen for the North East region
Cladding from high-rise flats in 25 local authority areas has now proved to be potentially flammable in the urgent safety review.
Police have shed further light on the crash, which took place in Newcastle while people were celebrating Eid.