The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
More top news
A North East doctor has made it his mission to help fellow GPs to diagnose skin cancer, with the aim of potentially saving lives.
The Stadium of Light Metro station has been revamped to celebrate 20 years of the nearby football ground.
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