The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
More top news
Our Political Correspondent Paul Brand has been examining the snapshots for Berwick-upon-Tweed, a marginal seat in this year's election.
Blyth Tall Ship has received grant of £777,200 from the Heritage Lottery Fund to buy and restore a 100 year old wooden tall ship.
There are 37 constituencies in our region - 26 Labour, nine Conservative and two Liberal Democrat - but three of particular interest.