The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
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Major routes were brought to a standstill, homes were left without power and more than a hundred schools were forced to close due to snow.
Ben Stokes is due to appear in court on an affray charge on the same day he would be making his international return.
It's causing chaos on the region's roads but the snow has created some stunning landscapes across the North East.