The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
More top news
Why we should look out for UVA protection ratings - even in Spring
The current UK manufacturer has said it is disappointing this "icon of British identity" is set to be awarded to a Franco-Dutch firm.
The road was closed in both directions after the crash, which involved an HGV and transit van.