The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
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It was a night to remember at Kingston Park as Newcastle Falcons beat Rugby World Cup hopefuls Georgia in a pre-season friendly
The woman had been at the O2 Academy on Westgate Road with friends when she was attacked on Pink Lane in Newcastle city centre.
Lewis Rider, who turns 23 on September 7th, purchased the scratchcard this week whilst buying a tin of food for his dog, Marley.