The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
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The club has confirmed that manager Dick Advocaat has left, after a poor start to the season.
Weather starts to change overnight Sunday into Monday. Mild few days to come, but heavy showers at times. Improving later in the new week
Photos from a day filled with excitement... from the moment the fans began to arrive, to Habana's victory clinching try.