The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
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Northumberland's Michael Oliver will referee this year's Capital One Cup Final between Liverpool and Manchester City.
The incident happened just after 6.25pm on Saturday February 6 at the junction of Salter’s Lane North and Glebe Road in the town.
Police carrying out a drugs raid say they were confronted with two machetes as they searched a property in Hartlepool.