The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
More top news
Vera Robinson MBE has died at the age of 101. She had been a fundraiser for the Redcar RNLI lifeboat station since she was 16 years old.
Provisional statistics for July show it was a cool and wet month for many of us.
With just 49 days until the start of the Rugby World Cup, the Webb Ellis Cup is touring our region.