The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
More top news
Operation ARIES aims to cut underage drinking and the latest initiative is to clamp down on adults buying alcohol for under 18s.
Dottie, 3, has cerebral palsy and needs crutches to walk. The lights switch-on is part of a fundraising drive to help fund her surgery.
A look ahead at the weekend forecast for the Tyne Tees region.