The adverts are everywhere, some endorsed by celebrities and one soon to be on the shirts of Newcastle United players.
So-called payday loan companies offer small amounts of money at high interest rates over a short term.
The companies say they are a useful service, but charities say that they are worried about the increase in people from the North East getting into difficulties.
You can watch the full report from Lucy Taylor below.
More top news
A man from Middlesbrough has absconded from prison.
The future of the Quaylink bus service has been secured by the region’s largest bus company following withdrawals in council funding.
The nominations are now open for this year's North East Disability Sports Awards.