Northumbria Police is urging fans heading to Newcastle United's match against Reading to allow longer time to travel to the ground.
Heavy snow is forecast to continue across the region and could cause delays on the roads before today's kick-off.
Chief Superintendent Gordon Milward, of Northumbria Police said:
"We've been informed that today's Newcastle United game is expected to go ahead.
"We're asking fans to use their common sense when travelling to the game and to be aware of road conditions.
"Spells of heavy snow are continuing to cause problems for road users across our region. Although limited in their duration, these showers are appearing quickly and covering roads in a matter of minutes and drivers need to remain alert to changing conditions."
More top news
Emma brings you Sunday night's forecast for the North East
"A 4-0 win had to be enough. Sometimes it's a hard life being a football supporter." By Stuart Stratford.
Durham and Cleveland Police are joining a national crackdown on drivers using mobile phones behind the wheel.