Young carers in the North East will benefit from a new fundraising drive by staff at The Co-operative.
Carers Trust has been named the group's charity of the year, with 100,000 staff around the country aiming to raise funds of five million pounds.
Money raised will help support young carers aged 14 to 25 who make up some of the 286,351 people in the region who provide care for a friend or family member.
To mark the launch of the fundraising drive, colleagues took part in a charity concert at the group's head office in Manchester.
Staff tuned in to a Rock Around The Clock theme to acknowledge the 24/7 nature of the challenge facing carers.
There are an estimated 500,000 young people in the UK caring for a loved one.
Funds raised will be used to provide advice and support, as well as much-needed breaks for young adult carers.
– Peter Marks, group chief executive of The Co-operative
"Although it will affect most families at some time, the challenges of unpaid caring is an often hidden issue and, our work with Carers Trust, which forms an integral part of our commitment to inspiring young people, sets out to change that.
I am confident that with the support of our staff, members and customers we can make life changing differences to thousands of young people across the UK."
– Thea Stein, chief executive of Carers Trust
"Our partnership with The Co-operative will focus on young adult carers, with the money raised completely transforming many of these young people's lives, not just for today, or tomorrow, but forever.
Importantly, as well as raising the money to provide this vital support, we will also be able to bring the hidden issue of unpaid carers to centre stage where it should be, so that no-one is isolated and under pressure, caring for a loved one with no support. We are looking forward to a wonderful, transformative year."