Between 8-9pm on a monday and from 2-3pm on a tuesday the North East will be one of the most talked about things on the internet. It is North East hour on Twitter, when local businesses are given the chance to promote themselves online.
Despite only starting a few months ago the hour has become so popular it trends nationally every week and has trended as one of the most mentioned topics around the world. Watch Julia Barthram's report.
More top news
Three men have been jailed for a total of 26 years after the court heard how they terrorised vulnerable drivers in Newcastle.
The six-year-old from Newcastle has thanked strangers who paid for his cancer treatment so he could be here to meet his younger sibling.
County Durham topped the list with the highest number of complaints investigated by the RSPCA last year, totalling over three thousand.