Between 8-9pm on a monday and from 2-3pm on a tuesday the North East will be one of the most talked about things on the internet. It is North East hour on Twitter, when local businesses are given the chance to promote themselves online.
Despite only starting a few months ago the hour has become so popular it trends nationally every week and has trended as one of the most mentioned topics around the world. Watch Julia Barthram's report.
More top news
Following the Grenfell Tower fire, Thirteen Group has been checking its 20 tower blocks.
A look ahead at the weekend forecast for the Tyne Tees region.
Chantelle Connelly, 27, denies GBH on the 22-year-old she had been speaking to in a Newcastle bar in October