The anti-smoking group Fresh and scientists from Newcastle University are backing a campaign showing that just 15 cigarettes can cause a genetic mutation, which could lead to cancer.
Latest figures reveal that more than 2,000 people died of smoking-related cancers in the North East in 2010.
More top news
Ross brings you Saturday night's forecast
Drones and fireworks ensured the spectacle got off to a memorable start in front of 20,000 people.
Former Newcastle Unite player Jose Enrique has revealed that he has been treated for a brain tumour.