The anti-smoking group Fresh and scientists from Newcastle University are backing a campaign showing that just 15 cigarettes can cause a genetic mutation, which could lead to cancer.
Latest figures reveal that more than 2,000 people died of smoking-related cancers in the North East in 2010.
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Emma Jesson brings you Sunday night's forecast
Wet and windy spells, interspersed with drier interludes this week. Breezy with wintry showers, variable temperatures and a weather warning
Mostly cloudy, some bright spells, rain on and off and blustery. Milder temperatures than on Saturday