The anti-smoking group Fresh and scientists from Newcastle University are backing a campaign showing that just 15 cigarettes can cause a genetic mutation, which could lead to cancer.
Latest figures reveal that more than 2,000 people died of smoking-related cancers in the North East in 2010.
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The name was unveiled today by the Northern Powerhouse Minister Andrew Percy.
Harry was world rowing champion who drew thousands to the banks of the River Tyne in the 1850s.