Professor John Wilson, Director of the Newcastle University Business School, told ITV News Tyne Tees the new air route between Newcastle and Copenhagen is a sign of economic recovery and a great opportunity for the business community in the region.
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Middlesbrough kept their unbeaten re-entry into the Premier League going drawing 0-0 at West Brom.
He has agreed a two-year contract at St. James' Park and becomes the tenth new face in the Magpies' first team squad this summer.
On the back of three consecutive Championship wins, the Magpies sit fourth, poised to move into the automatic promotion places.