Millions of pounds are coming to the region to breath new life into coastal communities.
Seven areas will benefit, with Sunderland and Scarborough receiving the largest shares.
In some cases, the money will be spent improving skills and and training.
In others, it will help to regenerate historic seaside attractions.
Watch Helen Ford's full report below.
More top news
Icy first thing and windy, with wintry showers lingering further south, especially at the coast. Brighter elsehwere
Emma brings you Saturday's forecast
Longest spell of winter so far. Bitterly cold with further wintry showers