Millions of pounds are coming to the region to breath new life into coastal communities.
Seven areas will benefit, with Sunderland and Scarborough receiving the largest shares.
In some cases, the money will be spent improving skills and and training.
In others, it will help to regenerate historic seaside attractions.
Watch Helen Ford's full report below.
More top news
Northumbria Police have promised to get tough on drivers using hand-held mobile phones as part of a national crack-down.
Dogs Trust Darlington is looking for a home for Fester, a rather unusual looking Boxer.
A look ahead at the forecast for the Tyne Tees region.