Alzheimer's Society research shows that 41% of people in the North East feel they have a role to play to support people with dementia, but only 48% feel they have a good understanding of the disease.
'Dementia Friends' is an initiative to help a million people understand how to speak sensitively to a person suffering from dementia. The project helps people to make those with dementia feel included and understood.
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Mike Barton of Durham Police is the national policing lead for the programme, which aims to turn around thousands of lives.