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Who spends most on Valentine's Day?

Men in the North East are among the top spenders when it comes to buying for their loved ones on Valentine's Day.

  • Men in York spend an average £62.67
  • Men in Newcastle fork out £43.77
  • Men in Aberdeen spent the least - under £10

The study, conducted by hotel chain Travelodge, also found Britons are spending 98 million pounds more this Valentine's Day compared to 2012.

2000 people were surveyed.

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