Men in the North East are among the top spenders when it comes to buying for their loved ones on Valentine's Day.
- Men in York spend an average £62.67
- Men in Newcastle fork out £43.77
- Men in Aberdeen spent the least - under £10
The study, conducted by hotel chain Travelodge, also found Britons are spending 98 million pounds more this Valentine's Day compared to 2012.
2000 people were surveyed.
More top news
Do you know how to stay safe in and around open water? Would you know what to do if someone else got into difficulty? Here is a guide.
The former footballer said 'unbelievable' paranoia during his drug addiction led him to believe his Rolex watch was "listening" to him.
Do you know someone who should represent ITV Tyne Tees at the Daily Mirror Pride of Britain Awards in London?