The horse meat scandal has divided opinion among farmers - some worry that it has damaged the image of the entire meat industry, others think that it will encourage more of us to buy local food.
Tonight, we begin a week of reports as we introduce new members to our Business Club - and the first of them is a farmer.
As Ben Chapman reports, the scandal is just the latest in a series of challenges he is facing in his job.
Watch the full report below.
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Emma Jesson brings you Saturday night's forecast