Two women from the North East are among more than 60 ambassadors who have been appointed across the country to support fundraising schemes and put the hidden issue of caring on the map.
The volunteers have been chosen by Carers Trust, which formed last year when The Princess Royal Trust For Carers and Crossroads Care came together.
The charity has developed the role and appointed the 60 community ambassadors to focus on its charity of the year partnership with The Co-operative.
Carers Trust is set to benefit from The Co-operative's staff, members and customers raising an estimated £5 million for the charity in 2013.
The money will be used to tackle feelings of isolation and provide breaks, information, advice and support for unpaid young adult carers.
– Veronica Stonor, trustee for the Carers Centre in Newcastle
"I am very keen to get involved to support the fundraising effort and highlight the carers role. This is a cause I feel very committed to. My career was as a senior manager in the Health Service which raised my awareness of the role of carers.
"I then found myself in a caring role myself, I had very young children when first my mum was diagnosed with Alzheimer's and then my dad developed vascular dementia. Whilst my experience was difficult at times, it made me appreciate the impact of being a carer on people in much more difficult and prolonged circumstances than mine."
– Rachel Parsons, training and development manager for the Carers Centre
"I've worked with communities in the North East for over 20 years and became a Carers Trust Ambassador because I really want to make a difference to the lives of young carers."
– Thea Stein, chief executive of Carers Trust
"The appointment of Carers Trust ambassadors, operating across the whole of the UK, is an important part of our strategy to put the often hidden issue of caring on the agenda. Our ambassadors will play a key part in what promises to be a wonderful and transformative year."