Two women from the North East are among more than 60 ambassadors who have been appointed across the country to support fundraising schemes and put the hidden issue of caring on the map.
The volunteers have been chosen by Carers Trust, which formed last year when The Princess Royal Trust For Carers and Crossroads Care came together.
The charity has developed the role and appointed the 60 community ambassadors to focus on its charity of the year partnership with The Co-operative.
Carers Trust is set to benefit from The Co-operative's staff, members and customers raising an estimated £5 million for the charity in 2013.
The money will be used to tackle feelings of isolation and provide breaks, information, advice and support for unpaid young adult carers.